Marketing Manager

Nestled between the wild North Sea and the heather-draped moors, our name Saltmoore serves as a literal and evocative reflection of these two distinct yet harmoniously intertwined landscapes. The 19th century estate has been completely reimagined, redefining luxury hospitality. Saltmoore is a wellness-led sanctuary, providing guests with a sense of place. A place where we embrace the passing of time, and let the wild tide lead the way. We invite you to immerse yourself in the wonders that our enchanting North Yorkshire spa hotel has to offer.

We are seeking a strategic and creative Marketing Manager to lead the development and execution of integrated marketing initiatives that elevate brand presence, drive revenue, and position the hotel as a leader in luxury wellness hospitality. The ideal candidate has a strong background in luxury branding, digital marketing, and storytelling, with a passion for wellness and guest experience.

Key Responsibilities:

Brand Strategy & Positioning;
- Develop and execute marketing strategies aligned with the hotel’s luxury wellness positioning
- Maintain brand consistency across all guest touchpoints, both online and offline
- Strengthen brand awareness across key feeder markets and target segments

Hotel Marketing & Distribution;
- Manage and optimise hotel presence across all distribution channels, including OTA platforms and direct booking channels
- Collaborate closely with revenue management to support occupancy, ADR, and RevPAR targets
- Execute campaigns that drive room bookings, spa revenue, F&B, and wellness experiences

Digital Marketing & Content;
- Oversee website performance, SEO/SEM, email marketing, and social media channels
- Develop high-quality content showcasing rooms, spa, wellness programs, and guest experiences
- Manage content calendars and coordinate shoots, influencers, and brand storytelling

Campaign Management;
- Plan and deliver integrated marketing campaigns aligned with seasonal demand and business needs
- Track, analyse, and report on campaign performance, optimizing for ROI

Partnerships & PR;
- Build and manage relationships with luxury travel advisors, media, and wellness influencers
- Coordinate PR initiatives including press stays, launches, and brand collaborations
- Identify strategic partnerships within the luxury and wellness ecosystem

Market Insights & Reporting;
- Monitor hospitality and wellness industry trends and competitor activity
- Provide regular reporting on KPIs including website traffic, conversion, and campaign performance

Key skills

- Experience in the luxury hospitality industry
- Content curation and creation
- Experience on Meta paid platforms
- Experience with email creation and CRM systems
- Strong knowledge of social media channels and analytics
- Exceptional writing skills and a strong eye for detail.
- Experience of working with design packages such as Canva/Adobe Rush or similar
- Social Media editing skills (video and stills)

Qualifications & Experience

- Degree in Marketing, Business, Hospitality, or related field
- Demonstrated experience driving direct bookings and working with hotel distribution channels (OTAs, GDS, brand websites)
- Strong understanding of hospitality KPIs such as occupancy, ADR, and RevPAR
- 5+ years of marketing experience, preferably in luxury hospitality or wellness brands
- Strong understanding of digital marketing tools and analytics platforms
- Proven track record of executing successful campaigns
- Experience working with high-end clientele and premium brands